Preview Mode Links will not work in preview mode

The Profitable Advisor Podcast

Every month, million dollar fee-based financial advisor Dan Cuprill shares ideas and strategies on how build profit-driven planning practices. For more information, visit

Nov 1, 2022

It’s that time of the year when you should start thinking about plans for the new year, but trying to set goals for an entire year isn’t the best approach.

When you set goals for a year, it’s very easy to forget about them over the course of 12 months. But if you can break that down into three-month periods, it becomes much easier to track and you’ll find it will stay top-of-mind.

Today we’ll share our approach to planning that we’ve found helps ensure we always hit our profit goal. We’ve been big believers for some time that established advisors should be setting profit goals instead of revenue goals because profitability is what we’re aiming for. So to help you hit those goals in 2023, we’ll give you five action steps for the new year.

Here’s some of what we’ll discuss on this episode:

  • Start the first quarter of the year by creating a budget. (2:10)
  • Adopt the profit-first methodology. (4:28)
  • Why you should charge fees in 2023? (6:07)
  • Focus on managing all the assets for your client. (8:49)
  • Improving the first impression you make. (10:08)


Schedule a meeting with Dan: 

Read more and get additional financial resources here: