Jul 1, 2021
If you’ve listened to our show at all, you already know that podcasting is a very cost-effective strategy for nurturing your clients but today we want to tell you about a Certified Financial Planner that has built his business around a podcast.
Our guest today is Benjamin Brandt, who started the Retirement Starts Today Radio six years ago and has grown an incredible following through simple approach to marketing and promotion. If you have a podcast or have been considering starting a show (which we recommend), then this is an interview you don’t want to miss.
Brandt’s business was in dire shape back in 2015 when he shifted his focus to podcasting and now he has a beautiful work-life balance that can turn away clients that aren’t the right fit. Today we’ll learn about the strategies he’s implemented, why he doesn’t use call to actions, and how the idea of ‘less is more’ is very true for his show.
So as you go through the episode today, keep an ear out for some of these topics that we cover:
For more on this topic and other strategies to growing your business, join us over at RenegadeAdvisor.net.
What we discuss on the show:
1:53 – The reason for the podcast
4:46 – Why he’s had success
5:58 – No calls to action
10:29 – Creating scarcity and friction
12:55 – How he promotes the show
17:07 – Format for his show
22:06 – The length of his show
24:39 – His audience
30:15 – Brilliance of simplicity
32:12 – Never promotes the show
33:46 – Surge of meetings
37:51 – Starting to work with advisors