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The Profitable Advisor Podcast

Every month, million dollar fee-based financial advisor Dan Cuprill shares ideas and strategies on how build profit-driven planning practices. For more information, visit

Mar 26, 2020

The coronavirus outbreak has hit the financial world pretty hard and now is a crucial time for advisors as we help clients from making critical mistakes with their portfolio. It’s also a significant time for your business and operation as we move away from in-person communication and towards webinars.

This episode is meant to serve a couple different purposes for our advisors. First, we need to all understand that we’ll get through this. It might be a time of high anxiety and worry, but we want you to know that we’ve been through this before and are here if you need to reach out.

Along those same lines, it’s also important for you to know that your job is essential in times like these. Your clients will want to end the pain and sell, but that could cause irreparable damage to their portfolio. Be there for them and help them get through this downturn because there are things we can be doing with their plan to take advantage of a time like this. We’ll go through a couple of those strategies on this show.

The second purpose of this show is to discuss marketing strategies as our culture is complete shifting away from in-person meetings and seminars. Many advisors have relied on these for years and years, but who knows how long it will take people to get comfortable around large groups again. It could be years and your business doesn’t have time to wait.

We’ll discuss the future of virtual meetings and webinars. How difficult is the tech to use? What platform should you choose? And we even share a webinar that we’ve created and used that is available to you now. About 95% of the work is done for you so it can be implemented immediately. You’ll hear about it on the show but you can also find it at

Take care, stay healthy, and remain strong.

For more on this topic and other strategies to growing your business, join us over at


Today's rundown: 

1:32 – We’ll be closing our office now and going virtual.  

3:55 – If you’re struggling with anxiety right now, reach out to us or someone else.

4:53 – Financial advisors are considered essential. Just think back to 2008 and 2009.   

7:09 – If you have your clients spread out, you know the market is coming back at some point. If you let them sell and finish the pain, you are doing them a disservice.

8:40 – Dan emphasizes the importance of taking care of your existing clients. Here’s what you should be doing.  

10:01 – Now is the time to be rebalancing portfolios. 

10:58 – Look at your client distributions.

12:42 – Don’t forget that we’ll get through this. The best advisors don’t quit.

14:29 – A former mayor of Chicago once said to never waste a good crisis.

17:27 – Let’s talk about strategies advisors can be using right now.  

21:13 – An example of why having just one spoke in the wheel can really hurt you if that spoke breaks.

22:13 – The way people interact will be fundamentally changed for some time. We have to adjust.

25:31 – Webinars and web broadcasts will be the only way to get your message to a lot of people at once.

28:05 – It’ll be interesting to see if the type of technology we use to do our jobs changes.

30:42 – The tech isn’t difficult but choosing the right platform can be difficult. Here are some suggestions.

33:22 – Here are the strategies to follow for webinars.

35:15 – Here’s a seminar and strategy we’re using right now.  

37:46 – We took that webinar and did 95% of the work for you.

42:10 – If you’ve been list-building over time, this will go even easier.