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The Profitable Advisor Podcast

Every month, million dollar fee-based financial advisor Dan Cuprill shares ideas and strategies on how build profit-driven planning practices. For more information, visit

Oct 1, 2021

You’ve probably heard many times that authors have credibility. Even if the books aren’t well-written, just becoming published establishes them as an expert on their subject matter. It’s just a fact of life.

And there’s never a better way to establish a relationship with a prospect than with your own book. As the guest on today’s show will explain, you don’t want to become a coffee bean on a table of coffee beans. You want to do something that separates and differentiates you from the competition. One of the best ways to achieve that is by publishing your own book.

Today we welcome Mike Delon, who is an author, speaker and marketing strategist that works with advisors to help write and publish books. He has the process down to a science and understands the strategy behind becoming a best-selling author on Amazon.

Ultimately we want you to see just how efficient the process is and why it won’t take nearly as much time as you’d expect to write your first book.

So as you go through the episode today, keep an ear out for some of these topics that we cover:

  • Why publishing your own book helps provide separation and differentiation from the competition.
  • Is it better to aim for perfection or just get it all written?
  • How to utilize the book to attract prospects.
  • The approach he uses to create a book with clients.
  • Why it only takes an hour or 1.5 hours each week to write the book.
  • The secret to becoming a best-selling author on Amazon
  • The way he leverages the book with podcasts

For more on this topic and other strategies to growing your business, join us over at

What we discuss on this episode:

1:47 – The advantage of having your own book

3:33 – Aiming for perfection 

4:57 – Payoff on the backend

8:04 – Referral tool

9:38 – Formula for creating the book

12:03 – The process for writing the book 

14:24 – Becoming a best seller

19:27 – Using the book and podcast together

23:28 – Getting media credentials 

25:24 – Orders

27:13 – How to connect with Mike 


About our guest: