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The Profitable Advisor Podcast

Every month, million dollar fee-based financial advisor Dan Cuprill shares ideas and strategies on how build profit-driven planning practices. For more information, visit

Sep 19, 2023

In this episode of the Profitable Advisor Podcast, Stacey Brown Randall, a renowned expert in generating business referrals, joins Dan to discuss the importance of generating referrals without directly asking for them. Stacey emphasizes the power of referrals and why a different approach is needed to cultivate them effectively.

Throughout the episode, Stacey provides valuable insights on building a referral system and maintaining meaningful connections with referral sources. She emphasizes the need for personalization and gratitude, highlighting the significance of staying top of mind with referral sources throughout the year.

Stacey also shares strategies for creating multiple touch points and engaging with referral sources to establish strong and lasting relationships. Financial advisors looking to grow their businesses will find Stacey's expertise invaluable in generating consistent business growth through referrals. By implementing the strategies and ideas discussed in this episode, advisors can leverage the power of referrals without directly asking for them, ultimately increasing their referrals and business success.

Additional Key Points From This Episode of The Profitable Advisor:

  • Uncover the benefits of focusing on unrequested referrals, exploring their potential to foster authenticity.
  • Master the motivating factors behind common referrals, preparing you to harness these natural occurrences.
  • Realize the risks associated with asking for referrals explicitly, illustrating how your professional image could be impacted.
  • Learn to create a scientifically backed referral system that concentrates on trust, social interactions, and the principles of behavioral economics.
  • Grasp the value of a methodical, tailored strategy in maintaining contact with referral sources and building powerful relationships.

About Stacey:

Stacey Brown Randall is an expert in the art of obtaining referrals without resorting to direct requests. As an author and speaker, she stands as a beacon for change in an industry where direct asking for referrals is often seen as the norm. Notably, she is behind the seminal work Generating Business Referrals Without Asking. This highly regarded book lays out a unique yet highly effective five-step process to build an explosion of referrals within any industry.

Stacey’s Website:

Stacey’s Book:


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