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The Profitable Advisor Podcast

Every month, million dollar fee-based financial advisor Dan Cuprill shares ideas and strategies on how build profit-driven planning practices. For more information, visit

Feb 1, 2023

Have you ever heard the political phrase, “Never let a good crisis go to waste?” That’s probably been attributed to a few different politicians through the years, but the underlying message is still the same.

In a much more benign sense, a financial advisor can also take advantage of a crisis to market their services. When things get uneasy, people are looking for help putting their mind at ease. We know that emotions often drive decisions and inflation is a driver of emotion.

That’s why inflation is providing advisors with the perfect opportunity to motivate people to act. For many years, retirees have been able to ignore inflation with their investment decisions. Now that inflation is up over 6%, you should be using this as the message to make sure people understand it could cause a retiree to run out of money if not prepared.

If you aren’t sure how to capitalize on this moment, listen to the podcast today to get some direction. We’re also happy to sit down and discuss it with you directly if you want to book a chat.  


Here’s some of what we’ll discuss on this episode:

  • We see examples of how using a crisis for gain frequently. (1:10)
  • Why inflation is the crisis financial advisors can find an opportunity in. (5:13)
  • Most people aren’t taking inflation consideration into account when they first meet with an advisor. (5:25)
  • What history has taught us about the government and inflation. (10:55)


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