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The Profitable Advisor Podcast

Every month, million dollar fee-based financial advisor Dan Cuprill shares ideas and strategies on how build profit-driven planning practices. For more information, visit

Apr 1, 2021

It’s time to introduce you to Paul Durso. He’s one of the original members of the Renegade Advisors program and has enjoyed a lot of success after stepping out on his own.

To understand Durso’s process, you have to know his background. He left a successful practice in Michigan because the partnership wasn’t working like he hoped and moved to North Carolina to begin his own business. There, he’s grown to oversee many advisors and developed his own planning software that has helped fuel that growth.

Today we welcome Durso to the show to get a better understanding of his approach to planning. What you’ll learn about in detail are his three pillars to the business: service, planning and education. When you do all three of these things very well, that’s when you become their key person. They want to tell everyone about what they’ve learn and what they know because there is a sense of ownership. That’s when the referrals start rolling in without you having to chase them.

His story is one of drive and a love of entrepreneurship and hopefully you can learn a lot from his business.

So as you go through the episode today, keep an ear out for some of these topics that we cover:

  • What motivated him to move from Michigan to North Carolina
  • Why he decided to start with college classes
  • Why he doesn’t currently take any more clients on personally
  • Their move to a referral-only business
  • A breakdown of his three pillars for service
  • Why it’s important to educate people as much as possible
  • What led to him creating his own planning software
  • Details on his planning made simple program
  • The mastermind concept

Learn more about what Paul does and get a discount for being a listener by visiting:

For more on this topic and other strategies to growing your business, join us over at


What we discuss on this episode:

1:30  Welcome in Paul

2:32 – Why he decided to move and how it got going so quickly

4:28 – The success of his first seminar

5:42 – Direct mail early on 

7:50 – The strategies his advisors use

8:45 – First pillar is service

12:00 – A great client story

14:50 – Second pillar is planning

20:45 – Third pillar is execution

24:29 – Getting clients excited when markets go down

26:19 – Planning made simple program

29:35 – What Dan loves about this

32:13 – Mastermind concept

36:08 – How to learn more about Paul’s process