Apr 15, 2021
If you want a master class on marketing strategy, this might be the closest you’ll get in a single podcast episode.
Today we’re talking with Kia Arian, who we’ve worked with for a few years. She’s a strategist and graphic designer to many of the biggest marketing names out there. She’s also helped with Dan’s upcoming book, Advisor VooDoo: Mastering the Dark Arts of Asset Management.
If you want a step-by-step strategy for marketing, this show will cover just about every aspect of the process in detail. By the time you get finished with the episode – and we think you might listen to it a few times – you will have a very good understanding of Kia’s approach and why she’s become so successful.
Also, make sure you check out this link to Kia’s program and learn more about how it helps advisors build their business: www.TheMDDM-Advisors.com
So as you go through the episode today, keep an ear out for some of these topics that we cover:
For more on this topic and other strategies to growing your business, join us over at RenegadeAdvisor.net.
What we discuss on this episode:
2:02 – Welcome in Kia
3:15 – Evolving into her current role as strategist
6:31 – Working with attornies
12:40 – Getting pigeonholed
16:04 – Building your reputation
18:27 – Utilizing Shock and Awe kits
24:09 – What needs to be in the kit
29:57 – Testimonials
35:42 – Making it memorable
37:47 – Packaging
41:28 – Tissue paper
48:17 – Postcard strategies to get referrals
53:28 – Consistency
55:14 – Getting referrals from attornies and CPAs