Preview Mode Links will not work in preview mode

The Profitable Advisor Podcast

Every month, million dollar fee-based financial advisor Dan Cuprill shares ideas and strategies on how build profit-driven planning practices. For more information, visit

Nov 10, 2023

Today we’re going to dive into a common dilemma faced by many financial advisors. What should you do when clients notice that cash is outperforming their portfolios? Do you give in to temptation? Do you shift everything to a guaranteed fix like an annuity, park it in cash, or adopt a market-timing attitude? The choices are numerous, and the pressure is real.

Listen in as we explore the complex terrain of client expectations, market unpredictability, and the timeless wisdom found in historical market patterns. Dan will share his approach to communicating openly with clients, acknowledging their concerns, and encouraging a long-term perspective.


Here’s some of what we discuss in this episode:

  • What factors should financial advisors consider when deciding whether to recommend a shift to cash or other investment vehicles?
  • How does age and risk tolerance play a role in determining the best course of action for clients?
  • How can advisors communicate effectively with clients during periods of market volatility?
  • While cash may outperform in the short term, abandoning equities or chasing returns is not a sustainable strategy.


Want to schedule a meeting with Dan? Click here: 

Read more and get additional financial resources here: